Old tires see reuse. One for every buy.

Give us your huddled masses of rubber – your flat, bald and road-weary. Tires that look as if a meat grinder gobbled them up, or ones rubbed smooth from wear. We want those spent tires because for every new tire purchased at our U.S. retail stores, we’ll put an old tire to another valuable use. The rescued rubber will go to make new roads or new, beneficial, everyday items and fuel sources.

The Continuum Project

3 simple steps give your old tires new life.

How One-For-One Works

  1. Step 1

    The buy

    Buy tires from one of our 2,200 nationwide stores. Thank you for your purchase!

  2. Step 2

    Old tires, new use

    We take your old tires or find another spent tire in the community to match the one purchased (1 for 1).

  3. Step 3

    Recycle

    We find a company that can recycle or reuse this tire for another valuable purpose.

Environmental Benefits

  • Reduce waste

    Nowadays, tires last 70,000 miles or longer. We also need fewer natural resources to build them. Fewer tires needed, coupled with eco-friendly technology and less waste, overall equals fewer spent tires. Period.

  • Repurpose rubber

    Vulcanized, spent rubber is used to make rubberized asphalt, consumer products and even athletic fields. It’s also source of energy, which is partly renewable.

  • Recycle tires

    We work with companies so spent rubber cycles into new products, including in the production of our Ecopia tires and as agricultural, large and military tire components.

An infinite commitment. Matched one-for-one.

Tires see 100% reuse. Not waste.

The Continuum Project: it’s one-for-one, and no tire is left behind.

This is our commitment. So, we announced our one-for-one spent tire program on Earth Day, 2012, with the goal of reusing, repurposing or recycling a tire for every single one we sell. It’s part of our waste-free vision for the tire industry.

Keeping spent tires out of natural habitats, creeks and landfills isn’t just important: it’s essential. We won’t let them accumulate. We won’t let the resource go to waste. We won’t do the bare minimum either.

Building upon the rate already achieved by our Bridgestone Retail Operations stores nationwide, we’re promising that 100% of spent tires received by our company-owned Firestone Complete Auto Care, Tires Plus, Wheel Works and ExpertTire stores will see valuable reuse or recycling. But we won’t stop there. In 2013, we’re launching a voluntary program with affiliated Bridgestone retailers to develop their commitment to zero waste, too.

One Team, One Planet - Bridgestone