Tread Lightly.

Ecopia

Engineered for the environment-conscious driver, Ecopia™ low rolling resistance tires will increase your fuel efficiency and provide a smooth, comfortable ride.

More Fuel Saving Tips

  • 147 Gallons of gas vaporize into the air every year due to loose or missing gas caps
  • A single tire underinflated by 2 PSI increases fuel consumption by 1%

Fuel Savings Calculator

Bridgestone’s Fuel Savings Calculator shows you the financial savings you could be getting if you were driving on Ecopia tires designed to reduce rolling resistance. Low rolling resistance tires reduce your vehicles fuel emissions while increasing MPG’s.

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  2. 2) Enter Information

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*Based on 36% improvement in rolling resistance comparing the Ecopia EP422 (Size: P195/55R16) to the Bridgestone Turanza EL400 (Size: P195/55R16). Actual savings may vary based on proper tire maintenance, vehicle, 65,000 mile tire life, driving style and road conditions.

Technology + Benefits

Ecopia Low Rolling Resistance Tire Details

  • Fuel Saver Sidewall Compound

    Helps lower rolling resistance by returning more energy back to the tire (instead of generating heat) than a normal sidewall.

  • Recycled Ground Rubber

    Made from ground-up post consumer tires, it contributes to 5% of the tread compound.

  • Nano Pro-Tech + Silica

    Improves rolling resistance and contributes to fuel-efficiency and CO2 reduction by controlling the interaction between polymer, filler materials and other rubber chemicals at the molecular level.

  • Circumferential Grooves

    Help channel water out of the footprint area to improve resistance to hydroplaning.

Specifications

Speed Rating

  • Q
    99
    mph
  • R
    106
    mph
  • S
    112
    mph
  • T
    118
    mph
  • U
    124
    mph
  • H
    130
    mph
  • V
    149
    mph
  • Z
    149+
    mph
  • W
    168
    mph
  • Y
    186
    mph
  • (Y)
    186+
    mph