- Advanced shoulder stiffness for extreme cornering.
As vehicles turn, their tires are at risk of deforming. Potenza tires’ stiff shoulders provide reinforcement, protecting your tires with every twist and turn of the road.
- Optimized contact footprint.
Shorter, wider footprints give Potenza tires strong cornering ability and traction. All that adds up to a remarkably responsive driving experience.
- Finely tuned tread pattern.
Tire treads (the part of a tire that directly touches the road) dramatically affect your car’s handling. Potenza treads have been expertly engineered to provide exceptional traction and performance.
- Unique tread compound.
Potenza treads are built from a unique compound which imparts enhanced traction and wear resistance right from the start.
Potenza Tires
Proud To Carry The World's Best Tires
Bridgestone Performance Tires — Like Never Before
Bridgestone’s premiere performance tires are engineered to deliver a thrilling ride, no matter where the road takes you. Potenza performance tires provide dynamic handling, exceptional traction, and more responsiveness than standard passenger tires. Every element, from the tires’ tread pattern to their shoulder stiffness, has been engineered to keep you going further, faster, longer.
Bridgestone Potenza Tires Deliver a Thrilling Ride
1. Engineered for control, response, and cornering, so your performance vehicle moves precisely how you want. When you hear Potenza, think precise!
2. Impressive wet and dry performance, so any day can be a good day for a drive. Worry less about hydroplaning and more about the journey ahead.
3. Precise handling and steering, so you hug the road's curves and roll with the road.
4. Delivers a thrilling ride. Potenza tires are designed to ignite your adrenaline from garage to street to track.
Did you know?
Drivers love performance tires. The U.S. Tire Manufacturers Association reported that in 2017, the popularity of performance tires had risen for the eighth consecutive year.
Anatomy of a Bridgestone Potenza Tire
For drivers who want the most out of their sports car or performance vehicle, Potenza tires offer better control, responsiveness, and improved overall performance — but how?
From shoulder to tread, every element of the Bridgestone Potenza tire is engineered to maximize the thrill of the ride.

Types of Potenza Tires
We know it’s not just a car, it’s your car. In it, you rule the road with every twist and turn. If you’re looking for tires to unleash your car’s full potential, there’s a Potenza tire for you. But with all the options available, which should you pick? Bridgestone Potenza tires are divided into two major classes: ultra high-performance summer and performance all-season.
Potenza Ultra High-Performance Summer Tire
Engineered with ribbed treads and wide grooves, Potenza Ultra High Performance Summer tires provide increased responsiveness, cornering, and braking capabilities. Cars equipped with these tires should drive smoothly rain or shine (but still avoid ice and snow). If responsiveness and high-speed capability are your priority and you live in a temperate climate, Potenza Ultra High-Performance tires are a good bet.
Bridgestone Potenza RE-11
Bridgestone Potenza RE050A Pole Position RFT
Bridgestone Potenza RE970AS Pole Position
Bridgestone Potenza S001
Bridgestone Potenza A-04 PP
Bridgestone Potenza RE71R
Potenza Performance All-Season Tire
All-season tires provide a balanced driving experience. With a more moderate tread depth and rubber compound, Potenza Performance all-season tires perform well in very light winter conditions while still offering exceptional handling and performance. In exchange for some compromises in steering, braking, and cornering capabilities, all-season tires work well across climates and provide longer tread life.
Bridgestone Potenza RE97AS
Bridgestone Potenza RE980AS
Where to Buy Bridgestone Potenza Tires
Whatever your driving needs, Firestone Complete Auto Care can help. We're proud to keep your car running newer, longer. And that's a guarantee backed by our Triple Promise: Fixed right. Priced right. Right on time. To find the right Bridgestone Potenza tires for your vehicle, visit your local Firestone Complete Auto Care today. Shop all Bridgestone tires online.